Aside from interviewing Gen Z, we prepared a digital survey to quickly gain more data points. But that received only around 30 responses, mostly from our teammates' friends, who are all from the same major at the same college.

To avoid a basket case of sampling bias, I sat our teammates down, explained to them the risks of skewing our data and misdirecting the product. We needed a way to acquire a random pool. This inspired a member to come up with a meme-y email that made people laugh, and that eventually 4x the responses we got!

Gen Z divulged their financial situations and attitudes towards investing to us, revealing a myriad of financial concerns they want solved. We rounded up some Gen Z-specific traits: job-hopping frequently, increased concerns about debt and living cost, lack of confidence in first-generation investors, etc.

I then created 3 personas to profile Gen Z by level of financial aptitude/literacy, primary financial problem, and comfortability with investing risks. I presented this to our sponsor to have them choose which personas they want to target most.
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Project management was another responsibility our team evenly divided. We created a Gantt chart to approximate progress, wrote a list of 20 product requirements with measurable thresholds to test if we met each requirement. I also provided 3 major risk assessments that include a contingency plan, should we fall behind in progress.

A couple of contingency plans were triggered in the end, and we had to make some sacrifices in the roadmap. Nonetheless, approaching the product from a feasibility standpoint transformed how I assess an idea in a business context. My teammates were my rock in navigating all of this.